EZcross
Find your crew. Choose your adventure!
Ezcross is a social media platform for college students to connect through in-person or online events.
Project Background
In 2020, when the pandemic hit the campus. Students have been forced to go online. Our student communities feel disconnected from friends and their outdoor hobbies. However, as time passed, we also saw the potential for reconnecting the students after the Increasing rate of coverage of vaccines.
Tool
Figma, XD Miro
My Responsibility
User Research
User Design: High-fi, Rapid Prototype
Advertising with the Marketing team.
Corporate with front-end developer.
Timeline
08/2020-05/2021
Problem
How might we get students connected by joining events they are interested in?
We decided to develop a social media platform with various activities where students can create events or choose to join events created by others.
Solution
User Research
Find out how people connect with their interest groups and what struggles they face in finding and communicating for in-person activities.
Research Goal
What Kind of club did you join this semester? If not, Why?
How do you find someone with same interests?
Can you share your last experience asking friends to hang out?
Research Question
Research Finding
New students find it hard to engage with others with the same interests because there aren’t enough in-person connections and campus activities
Students find it hard to meet anyone outside of their major and regular classes.
Sometimes school doesn’t have the club students interested.
Persona
Based on the struggles students faced, as identified through research, I have summarized two personas to deepen my understanding of the users' pain points.
Information Architecture
As a team, the personas helped us ideate all the functions we wanted to include in our platform. I classified and organized them into an information architecture through multiple group discussions and refinements.
The information architecture guided us in structuring the app, and based on all the identified features, we began to design the interfaces.
High-fi
Onboarding Experience
To ensure student safety during onboarding, we have implemented school email verification.
Creating Event
New students often find it difficult to connect. To help, we designed a platform that enables them to create and host events. This allows others to join and engage through social media.
Joining Events
Sometimes, schools don't offer clubs that align with students' interests, making it hard to meet people outside their major. To solve this, our platform offers various activities for students to join, with group chats for better engagement.
Advertising for App Store
Material Design
Reflection
Through this internship, I developed my UX design skills and learned to cooperate with a multi-disciplinary team, including marketing and front-end development. I want to thank my team for believing in me, and I learned a lot from the senior designer's critiques.